New Democracy And Manifesto Of Korean Communist Party

Linhe Yang (A13880961) HILD 12 TA: Chuchu Wang Primary Document Analysis of On New Democracy and Manifesto of Korean Communist Party In January of 1940, Zedong Mao delivered a speech during a liberal conference in Yan’an, the center of communism and socialism in China. In the speech, Mao argued that the fate of Chinese revolution must be held in hands of proletariats, and as a leading result, the revolution must construct China as a socialism country. Two decades ago, in 1921, Shanghai, Korean communists also declared their country’s independence by publishing The Manifesto of Korean Communist Party. Bothered by Japan’s invasion on their country, Korean Communists severely criticized on Japanese colonists’ dominance on their†¦show more content†¦In the speech, Mao emphasized three major concepts: 1. Different from any other socialism revolution happened before, Chinese revolution was in form of both capitalism and socialism ideology. The revolution was initiated by elite class, representing capitalism, but promoted and de veloped by workers and peasants, representing communism. Mao focus discussing about it in the fifth part of speech, by directly indicating â€Å"Therefore, the proletariat, the peasantry, the intelligentsia and the other sections of the petty bourgeoisie undoubtedly constitute the basic forces determining China s fate†. (Page 10, Mao) 2. The Chinese revolution can be broke into two parts, and these two parts must be completed step by step. Mao argued only after China finished the new democratic revolution against imperialism and feudalism it could start the socialism revolution. Mao also had a famous quote describing the revolution process: â€Å"We should clean up dirt in our living room before welcoming the guest†, in which dirt symbolizes semi-colonial status from Qing dynasty and guest symbolizes the bright future for China. 3. New-democratic China should be rebuilt both politically and economically. Mao brought out his argument in fifth and sixth part of the speec h, and demonstrated in the followingShow MoreRelatedCommunist Manifesto : Understanding Today s World1429 Words   |  6 PagesCommunist Manifesto in Understanding Today’s World Introduction What is Communism? How has Communism shaped the today’s world as it is? Is Communist Manifesto still applicable in the current world? Karl Marx and Fredrich Engels published the Communist Manifesto in 1848, and the manifesto had a great influence on the world history that the world would be a different place if the manifesto would not have been published. In this paper, I will summarize the arguments made in the manifesto to help theRead MorePropaganda Of Art Within The Ussr, Dprk, And The Prc1650 Words   |  7 Pages Some of the biggest users of propaganda were communist countries such as the USSR, China, North Korea. But first, I’d like to explain what communism is. What is Communism? Communism, according to the Oxford Dictionary, is defined as â€Å" A theory or system of social organization in which all property is owned by the community and each person contributes and receives according to their ability and needs.† However, in the book â€Å"The Communist Manifesto† by Karl Marx (1848), Marx describes communismRead MoreCold War Analysis1913 Words   |  8 PagesRussian interceptions in the 2016 president election. With Russian related news dominating the daily news cycle, the current political tension between U.S. and Russia is reflective of the Cold War sentiments a few decades ago. The Cold War was fundamentally a war between two ideologies: Democracy and Communism. The economic-political theory of Communism, or Marxism, proposed by Karl Marx and Friedrich Engels in â€Å"The Communist Manifesto† published in 1848. They introduced the history of all societies asRead MoreThe Fall Of The Berlin Wall1346 Words   |  6 Pagesthe Cold War, was a major turning point in the collapse of communism leading to the unification of East and West Germany and was influenced by political leaders from both the Soviet Union and the United States. The fall of the wall affected the Communist world and eventually led to the collapse of the Soviet Union allowing countries under their control to become independent and free. Sixteen years after the end of World War II, the countries that fought on the allies side began clinging to the leftRead MoreEssay on The Failure of Communism1655 Words   |  7 PagesThe failure of communism Communist had a long history during the 20th century, and communism was very influential. Almost all of Asia and East Europe became Communist. From the start of the theory then many civil wars in Russia affected the whole world. 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In America, the mere word might as well be banned from the dictionary. The only time it is used is when talking about new aggressive movements by totalitarian communist countries. American’s tolerance level for communism is zero to none. Is communism so horrific that the thought of some forms being successful is out of the question? In society today, capitalism is the leading economic system. When compared to other systems, fewRead MoreHistory Grade 10 Exam Review6476 Words   |  26 Pages(member of the legisative assembly of alberta): 1940- 1943 * Called Bible Bill ïÆ'   strong religious beliefs * Formed social credit party in western Canada * James Shaver Woodsworth (Winnipeg MP): 1921–1925, 1925- 1942 * Created CCF * Creation old age pension plans * Hitler * 1933 ïÆ'   Leader of fascist Nazi Party * Chancellor of Germany * Benito Mussolini * 1922 ïÆ'   took power in Italy * First fascist dictatorship in Europe * NevilleRead MoreHis171 Part 7, E3 Eznotes5586 Words   |  23 PagesChapter 27—The New Power Balance, 1850-1900 1. How was ocean shipping transformed by the mid-nineteenth century? a. There were more efficient, powerful engines. b. The average size of freighters increased from 200 to 7,500 tons. c. Steel hulls replaced wooden hulls. d. Propellers replaced paddle wheels. e. All of these* 2. The annihilation of time and space, extolled by the public and the press in the late nineteenth century, referred especially to a. the development of aircraft. b.Read MorePdf, Docx7181 Words   |  29 Pagesinfrequently held this type of public offering, Google’s auction was unprecedented in size.7 August 19, 2004, marked the initial public offering of GOOG on NASDAQ. In addition, the public-offering statement was â€Å"part financial document, part populist manifesto.†8 In April 2004, Brin and Page wrote a founders’ letter that was included in the documents for Google’s initial public stock offering. Brin and Page stated, â€Å"Don’t be evil. We believe strongly that in the long term, we will be better served—as shareholders

The Impact of Greek Mythology on Western Culture - 5592 Words

I. Background Information of Greek Mythology Greek mythology is the body of myths and legends belonging to the ancient Greeks, concerning their gods and heroes, the nature of the world, and the origins and significance of their own cult and ritual practices. They were a part of religion in ancient Greece. Modern scholars refer to, and study, the myths, in an attempt to throw light on the religious and political institutions of Ancient Greece, its civilization, and to gain understanding of the nature of myth-making itself. And Greek mythology is embodied in a large collection of narratives, and implicitly in Greek representational arts, such as vase-paintings and votive gifts. Greek myth attempts to explain the origins of the†¦show more content†¦The heroes are like other human beings but have either done something which makes them excel over others or have a gift that others do not possess. On the other hand the mythological creatures are mainly like animals and monsters. Many have characteristics like an animal or a monster along with a few human features. Few of them possess supernatural powers too. In myths we come across many names of gods and goddesses and strange creatures. All of them have many stories related to them. Different gods represent different aspects of life and the Earth is under their control. Now I will illustrate some of the gods and creatures in Greek Mythology. Zeus, he was the king of the gods and the supreme ruler of people. He originally was a god of the sky. In time, the Greeks regarded him as the only god who concerned him-self with the whole universe. They also associated Zeus with justice and believed that he punished the wicked and rewarded the good. He belonged to the race of Titans, and was the son of Cronus and Rhea. After overthrowing Cronus, Zeus took his fathers place and ruled from Mount Olympus. He headed a family of twelve major gods, called the Olympians. Apollo, he was an important god in Greek and Roman mythology. In Greek myths he was the son of Zeus - the king of all gods. Apollo was the god of light, purity, and the sun. The Greeks andShow MoreRelatedThe Influence of Ancient Greek Mythology on Modern Society Essay1055 Words   |  5 PagesAncient Greek society fell over 2000 years ago but despite this, its mythology still continues to influence our western society. References to Greek mythology can be found all through time and in our western culture. The influence of Greek mythology can be found in our science, arts and literature and our language. When Ancient Greece fell to the Roman Empire, Rome adapted its mythologies which still influence us today as they have through history. That is not to say that Greek mythology wasn’t influencedRead MoreAnalysis Of Disney s The Lion King1055 Words   |  5 Pagesmodern era s most famous books and movies trace back to the Greek myths. Medicines are named after the character s of famous myths. Businesses choose the names of their companies and products from the ancient myths, lores, and various deities. Everyday phrases reference the centuries-old stories. Today, Greek mythology can be found in modern medicine, businesses, and language. Names of various Greek deities and other symbols from mythology have maneuvered their way into modern medicine. MorphineRead MoreGreek Mythology : The Origin Of The Stars And Sky1528 Words   |  7 PagesGreek mythology was very important in many cultures throughout the world and was utilized to clarify the earth and its circumstances in which mankind lived, the normal wonders they identified and how constellations explained the why the movement of the stars and sky were important in the lives of the Greeks. Greek mythology contained information about the livelihood of these gods and goddesses, humankind after death and simply how to live a joyous life. The geography of Greece also shaped Greek mythologyRead MoreAnnotated Bibliography On Ancient Greece1107 Words   |  5 Pagescity states. Mythology was very huge in Ancient Greece. There are so many different folktales and myths from Ancient Greece. Do you ever wonder if any of those ancient Myth’s were true? Ever believe that those myths still help shape society today? 1. Burrell, Roy. The Greeks. New York: Oxford University Press, 1989. This book explains how the Minoans helped influence Ancient Greek mythology in many ways. Most people believe that the Ancient Greece used the Minoans and their culture to help shapeRead MoreThe Iliad And The Odyssey1693 Words   |  7 Pagesâ€Å"The ancient Greeks were a deeply religious people. They worshipped many gods whom they believed appeared in human form and yet were endowed with superhuman strength and ageless beauty. The Iliad and the Odyssey, our earliest surviving examples of Greek literature, record men s interactions with various gods and goddesses whose characters and appearances underwent little change in the centuries that followed. The Greeks attributed these epic narratives to Homer, a poet living at the end of the 8thRead MoreWhat Did the Greek and Roman Culture Leave for Europe889 Words   |  4 PagesWhat did the Greek and Roman culture leave for Europe The ancient Greek and Roman civilization is not only the cradle of Europe culture , but also the Western culture. The two major ancient civilization is the worlds two eternal monument of cultural history, is the golden age of the West with great relish. Hard-working people of ancient Greece and Rome created countless masterpieces with their wisdom. Ancient Greek culture is the source of Roman culture, Roman culture developed constantlyRead MoreWhat Did the Greek and Roman Culture Leave for Europe883 Words   |  4 PagesWhat did the Greek and Roman culture leave for Europe The ancient Greek and Roman civilization is not only the cradle of Europe culture , but also the Western culture. The two major ancient civilization is the worlds two eternal monument of cultural history, is the golden age of the West with great relish. Hard-working people of ancient Greece and Rome created countless masterpieces with their wisdom. Ancient Greek culture is the source of Roman culture, Roman culture developed constantly onRead MoreCultural Context Of The Temple Of Athena1745 Words   |  7 PagesDiscuss the influence of culture to a classic building Liujingya 2016-4-21 6714415 â€Æ' Contents ï  ¬ Introduction ï  ¬ Main body 1. Establishment of the temple 2. Related politics and art 3. Culture development ï  ¬ Conclusion Cultural influence of the temple of Hera It is very clear that ancient buildings can be a part of the evidence to show what happed in the history. As a part of ancient culture, architectural languages have the significant vale in both culture and construction. The templeRead MoreOrder From Chaos : Analyzing And Evaluating The Hellenic Creation Myth Through The Lens Of Biblical Tradition1384 Words   |  6 PagesBiblical Tradition Greek mythology is often understood through the lens of analyzing a dead religion; it is assumed that the influence of such myths is passive and fixed, only effecting the lives of those already long gone, whereas the very nature of such myths is to be active, dynamic, and illuminative. I, like many others with Greek heritage, rarely engage actively with the ancient Hellenic myths. Despite this, it is valuable to understand their place in the broader western culture as a counterpointRead More Rise and Fall of the Roman Empire Essay1091 Words   |  5 Pageshas ever seen. They came from nothing to something awesome. It started of as a city and ended up being one of the greatest empire of all. This essay is going to focus on the Roman Empire from the rise to the fall and the government, architecture, mythology, Family Structure, and Food of the Romans. As the story goes, Rome was founding in 753 B.C. by two brothers Remus and Romulus who were raised by wolves. The two brothers started fighting over the leadership of the land. Eventually Romulus killed

Asda Marketing Plan Free Essays

string(82) " on this business model, a focus on low-cost, which in turn could impede quality\." Abstract The following report considers the ethical position of ASDA, noting the external environment in which it operates and its marketing plan.The report finds that ASDA’s focus on low prices has somewhat disengaged it with ethics, with the business more focused on selling volume, as opposed to selling sustainable products. However, given changes in the external environment, and the rise in the discount retailers, ASDA has now been faced with higher competition. We will write a custom essay sample on Asda Marketing Plan or any similar topic only for you Order Now To combat this, the report suggests that ASDA looks to change its strategy to focus more on a sustainable supply-chain, potentially one which is focused on UK food and products. While this may lead to higher prices from the retailer, it could improve its image when it comes to sustainable food retailing, and so warrant higher prices to consumers, especially if the introduction of local products develops an emotional attachment for customers. Introduction The following assignment will consider ASDA, considering the external environment in which the business operates as well as its ethical consideration, determining whether the current strategy should be maintained or whether a change is needed, with the assignment then making recommendations. Company Overview ASDA is a UK-based grocery retailers owned by U.S. listed Wal-Mart Stores Inc. ASDA has been part of the UK’s ‘Big 4’ retailers in the UK grocery sector, also compromising of Tesco, Morrison’s and Sainsbury’s, however it recently moved from 3rd from 2nd place on the list, being overtaken by Sainsbury’s after disappointing sales. The latest report from Kantar Worldpanel (2016) put’s ASDA’s market share at 15.3%, behind that of Sainsbury’s after suffering a 4.7% fall in sales, compared with a 0.7% fall in Sainsbury’s, and a 1.6% rise in sales at Tesco. To many UK consumers, ASDA has developed on the back of price competition, with the retailer being heavily focused on being the UK’s best value supermarket. Due of its focus on price, ASDA in the past could have been seen to ignore ethical consideration, with some of the top places seen with premium retailers such as Marks Spencer, who use their premium pricing to better consider the quality/ ethics behind their supply chain. Market Environment However, it is this strategy which has been a downfall for the retailer, especially when put against competition from the expanding ‘discounter’s’, namely Lidl and Aldi (Ruddick, 2014). These retailers have aggressively expanded into the UK market on the back of offering low prices to consumers, with their focus on ‘prime-match’, similar of marketing conducted by ASDA against the other ‘Big 4’[1]. Given this, Aldi managed to record sales growth of 10% over the same period, beating all competition and increasing its market share to 6.2%. At the same time, Aldi also announced that it looks to take its store tally from 450 to 1,000 by 2022; Lidl also announced plans to open 40-50 new stores in the UK each year, noted by Gale (2016). This move in the market has been supported from a new business model and changing consumer habits. Discounters have benefitted from economies of scale, reducing the scale of choice to offer just one option; in tu rn allowing them to increase sales of that product and reduce the production costs. At the same time, these discounters have also expanded on a no-frills approach to stores, moving away from the ‘Superstore’ concept which became popular with Tesco and ASDA. This comes at a time when consumers have also looked to move away from superstores, preferring little-and-often shops to better budget. There also seems to a reduction in customer loyalty as consumers look for the best value. Marketing Situational Analysis Building on the above, a SWOT analysis is shown below; Strengths  ·UK wide presence with 525 stores.  ·Still the UK’s 3rd largest grocery retailer – potential to increase share.Weaknesses  ·Recent marketing seems to have placed it in the ‘discount’ category when it comes to grocery stores – potentially restricting sales of some of its higher-value items. Opportunities  ·Recent improvement in UK economic fundamentals – coupled with rising wages may increase consumer disposable income.  ·Fall in ?GBP has put some spotlight on UK food/ products to escape price rises.Threats  ·Competition remains the biggest threat to ASDA, especially with discounters such as Lidl/ Aldi quickly expanding their store network, as well as expanding their marketing activities, with a focus on value. Ultimately, the analysis is suggesting that the main weakness in marketing lies within this continued focus solely on the price. This has come under pressure given new entrants into the market, with the discounters of Lidl/ Aldi coming into the market with business models which mean they can potentially undercut ASDA on prices. This is the main threat to the business, with ASDA still seeing a fall in sales, even with the recent buoyancy in UK retail sales. However, there are potential opportunities for ASDA to diversify, expanding its marketing to cover issues within sustainability and UK produce; improving the ethics when it comes to food sourcing, and issues such as food security and locality[2]. Objectives In the past, ASDA’S objectives have been focused on customer value, however given an expanding ‘discount’ sector, the retailer is now under more pricing pressure to maintain customers. With this, there is the expectation that the retailer may need to diversify, essentially look to attract more customers back to its stores. The objective for ASDA is to tempt customer’s back into its store; or tempt new customers back. Given continued expansion of Lidl/ Aldi, it could be expected that the new strategy will need to focus more on attracting new customers, be it from retailers such as Sainsbury’s. Strategy Segmentation To support its strategy, ASDA will look to segment the market into different consumers, based on demographics, location, income etc. Given marketing campaigns undertaken by the business, it would appear that ASDA has segmented the market; looking to appeal to those families of lower incomes. Its focus on being the cheapest is indicative of its primary target market. Because of this, the business has become somewhat specialised on this business model, a focus on low-cost, which in turn could impede quality. You read "Asda Marketing Plan" in category "Essay examples" It has positioned itself in the low-cost end of the market, however given new entrants and intensified competition, is now finding it hard to compete and develop with new competition (Peter, 2011)[3]. The business model helped ASDA over the years of recession given constrained consumer income, however as economic conditions have improved, consumers have essentially traded-up. This has provided support to other retailers su ch as Sainsbury’s, and Waitrose which position themselves at the higher end of the market. With this, ASDA may feel that its business is currently positioned to narrow, targeting a consumer base which is shrinking which competition is increasing. There are two ways in which the retailer can broaden its consumer base, either through changes to marketing which will target a new market, or by differentiating the product to appeal to a broader base of consumers, noted in Armstrong et al (2012)[4]. Tactics Action Given the above, the main tactic for ASDA s to re-position itself in the market, remove this constant focus on price and look to focus more on ethical issues such as sustainability, which in turn may suggest quality. To do this, the retailer has a number of actions: ASDA will move to focus on local; putting its focus on supplying more UK produce in-stores, having dedicated aisles in superstores to local producers. The benefit here will not only be from higher sales of these goods, put also of the positive PR which could arise through supporting local farmers, and local communities. This is essentially classed as differentiation; the retailer will be introducing new products to do so. ASDA will also look to introduce convenience aisles into superstores. This will be seen as segmentation,[5] looking to attract a new set of customers to its stores who may have previously left as they prefer to do ‘little-and-often’ shops. This can be marketed by ASDA to target these specific customers. Budget This section will now discuss the budget for such a change in strategy. The main costs to the business will be seen as the marketing. For instance, when it comes to the ‘convenience aisle’, it could be noted that the infrastructure is already there; the stores will simply have to shuffle around stock to create the new aisle. When it comes to introducing the new products, the costs may be more down to developing the local links, with the suppliers themselves bearing the costs associated with producing the goods. Rather than a major financial cost, the introduction of more local products may be more time consuming for ASDA, given that they will need to ensure that the new products are in-keeping with the goals of the business, both in terms of pricing and quality (Ferrell, 2012)[6]. Marketing will be done through all ’traditional’ channels given the mass-market appeal of ASDA and the fierce competition within the UK grocery sector. While this would involve a higher cost than say digital marketing opportunities, it would be hoped that print advertisements and TV commercial will draw more attention, and so inform more customers. However, digital marketing could also be used, especially when it comes to advertisements through social media, and targeted banner ads which can be used online. Control Control remains an important consideration, both in terms of ensuring a level of consistency in the marketing message as well as also monitoring the return on investment (hereafter ROI). When it comes to consistency, while marketing could change to reflect changes in the marketplace, the business must look to maintain its ‘core’ message. For instance, while the focus on new marketing campaigns may be on local produce, the core message remains with the slogan ‘Save Money, Live Better’. Too much of change may lead to current customers becoming detached with the business and its values. Control will also come with ROI. Essentially, all businesses need to ensure that their marketing spend is generating business. New, digital marketing allows businesses to track this, with businesses able to use tools such as Google Analytics to view web traffic etc. (Chaffey, 2012)[7]. Traditional marketing may be harder to manage in terms of ROI, given that it is harder to distinguish how a certain poster/ TV commercial may have driven demand. However, if ASDA move forward with a unified campaign, so changing all marketing to reflect a single message, then the business can understand the potential ROI of the campaign. Recommendation/ Conclusion To conclude, ASDA has in the past focused its marketing plan on price, looking to drive consumption through low prices. This is itself would not be considered ‘ethical consumerism’, given that some of the lower prices products could be viewed as a damage to the environment. However, this strategy has now placed ASDA into a market segment which is seeing more competition, at a time when the size of the market may be slowing, given improving economics in the UK[8]. To combat this, ASDA has an opportunity to diversify its product range into a more ‘premium’ space; be it the expansion of their ‘Extra Special’ range, or through the introduction of more local products and brands (Perreault, 2010)[9]. The focus on UK produce could provide ASDA with a ‘Unique Selling Point’; which could allow the business to justify higher pricing, noted in Fifield (2012)[10]. This may also improve the organisations ethical position as it suggests that ASDA is considering sustainability in its wider supply-chain; given that more food is local, opposed to international, reducing the ‘distance’ of the supply chain, potentially being seen as more environmentally friendly. However, at the same time, the retailer must be wary that any change to its pricing may impact on its core customers. In the end, this may further impact on market share, however this is seen as a potential risk of an opportunity. The recommendation for ASDA is that is moves forward with a change in marketing, highlighting developments in both local sourcing as well as convenience. However, ASDA must look to control this movement, and potentially monitor the opportunity. This could be done through monitoring sales of, as well as monitoring footfall into stores. References Armstrong, G., Kotler, P., Harker, M., Brennan, R. (2012). Marketing: an introduction. Pearson Prentice-Hall, London. Chaffey, D., Ellis-Chadwick, F. (2012). Digital marketing, London, Pearson Higher Ed. Ferrell, O. C., Hartline, M. (2012). Marketing strategy, text and cases, London, Nelson Education. Ferrell, O. C., Fraedrich, J. (2015). Business ethics: Ethical decision making cases, London, Nelson Education. Fifield, P. (2012). Marketing strategy, London, Routledge. Gale. (2016) [Online]. How long will Aldi and Lidl’s onslaught last?, Available at http://www.managementtoday.co.uk/long-will-aldi-lidls-onslaught-last/future-business/article/1386497, Accessed 17.12.2016. Kantar Worldpanel. (2016) [Online]. UK Grocery Market Share, Available at http://www.kantarworldpanel.com/global/grocery-market-share/great-britain, Accessed 17.12.2016. Perreault, W. D. (2010). Essentials of marketing: A marketing strategy planning approach, London, Pearson. Perreault Jr, W., Cannon, J., McCarthy, E. J. (2013). Basic marketing, London, McGraw-Hill Higher Education. Peter, J. P., Donnelly, J. H. (2011). Marketing management: knowledge and skills: text, analysis, cases, plans, London, Pearson. Ruddick, G. (2014) [Online]. It may already be too late for Tesco and Sainsbury’s, the rise of Aldi and Lidl looks unstoppable, Available at http://www.telegraph.co.uk/finance/newsbysector/retailandconsumer/10974773/It-may-already-be-too-late-for-Tesco-and-Sainsburys-the-rise-of-Aldi-and-Lidl-looks-unstoppable.html, Accessed 19.12.2016. Wood, S., McCarthy, D. (2014). The UK food retail ‘race for space’and market saturation: A contemporary review. The International Review of Retail, Distribution and Consumer Research, 24(2), 121-144. How to cite Asda Marketing Plan, Essay examples

Psychology and Biology of Emotion

Question: Discuss about the Psychology and Biology of Emotion. Answer: Introduction: Human beings are unique and different from other animals because they are blessed with three natural gifts. They are speech, brain and mind. Human mind has always remained an interesting area of behavioral science from research perspective. This is because it is the source of emotions. Emotions monitor and control the behavior of an individual. Finally group behavior defines organizational behavior. Hence, dealing with emotions has a great deal of contribution as they affect on the performance directly or indirectly. Various renowned psychologists have contributed and introduced theories, models and framework in understanding the significance of emotions both in personal and professional life as well. One of them is Affective Events Theory (AET). The model of affective events theory emphasizes on linking emotions and the level of job satisfaction, dealing with employee behavior at workplace. It is interesting to study the correlation between the world of emotions and the work. Discussion: Affective Events Theory throws light on job satisfaction. First of all, it is essential to define job satisfaction in simple words. Three different approaches provide in-depth insight on job satisfaction. They are Cognitive Judgment Approach, the Social Influence Approach and Dispositional Approach (Weiss Cropanzano, 1996). Belief system coined with affective experiences can be called as job satisfaction. In this context, the formation of an attitude plays vital role leading to perception. There exists the relationship between productivity and emotions (Hersey, 1932). It should be noted that there is significant difference between emotions and moods. Emotions are the mental states which direct an object whereas moods lack an object (Frijda, 1993 Morris, 1989).A model of affective events theory is based on several variables. The below diagram will help to understand the correlation with each other. Another notable observation is emotions gives birth to various events. Here, an event is nothing but a process of happening something and which affects positively or negatively. It is noteworthy to correlate this concept with Cause and Effect theory. It asserts that when there is a smoke, then there is a fire. There cannot be fire with smoke. Here, smoke is the source of fire. The event of fire generates various emotions in the mind. The symptoms of any behavior take birth in the mind through emotions and then they are reflected actually in the form of behavior. Nowadays, many corporate firms have emotional literacy as an agenda for their employees. This is because a person working with assertiveness can create healthy competition and build good rapport with the team. It also enables him / her to strengthen the relationship on long-term basis beyond official boundaries. Work-life balance is feasible for such individuals. It gives great job satisfaction and motivates for other too. Internal and external conflicts can be resolved with mutual understanding and respect for each others. Here, a leader is in the position of CONMAN i.e. Conflict Manager. Effective Events Theory is highly effective to handle the customer complaints. It appeals the staff members to put themselves in customers shoes. As a result, they can understand the real pains of customers by and large and provide end-to-end solutions. It is quite essential to create loyal customers in the long-term and manage the company brand too. It proves to be a healing exercise both for the customers and employees as well. Therefore, it creates win-win situation for all stakeholders including employers. Motivational factor is involved in mouth-publicity in spite of advertisement and marketing strategies. Your behavior with the customer will define positive or negative mouth publicity of your product / service and company. It is required to train the employees on How To Respond? rather than How To React? It will certainly minimize the customer complaints to the great extent. Emotions coined with moods work effectively to foster the culture of creativity and innovation at workplace. Many times, it is essential to involve people in the decision-making process as to ensure their acceptance. Your strong relations with the team will help to solve complex and critical problems with practical, working solutions from a third-person point of view. People with fire in the belly can do wonders when they are united and inspired to achieve common goals. Strongest emotions are sensitized and arrest our mind quickly (Marsella Gratch, 2002). Certainly, a leader has to work on identifying such emotions which trigger the behavior. He / she should build trust, empower them accordingly. Only then, the employees will feel (not think) that office is a second home for them. An application of affective events theory is possible in the context of managerial effectiveness. It enable to inculcate the core values of organization like integrity, accountability etc. Ambiguous tasks are replaced by well-defined job roles and responsibilities. A leader can set clear expectations to ensure transparent communication leading to achieve the targets. Lateral thinking, analytical mindset is developed. Fair and equal treatment will raise the morale of the employees. Decisions will be taken without any prejudices and premature evaluation. Problems are considered as hidden opportunities rather than obstacles or challenges. Business firms have to opt for consistent improvement in terms of quality standards, product or process developments etc. This is because they want to be competitive always in the market. Hence, changes take place at workplace on regular basis. For example, a mobile company like Samsung appeals the potential customer through tagline What is Next? Here, change is nothing but an event. Effective Events Theory can prove as a fruitful exercise in change management. When change is introduced, people generally resist for a change. It is natural as they are not mentally ready to come out of their comfort zone. Hence, a leader has to initiate and convince the benefits of new changes for them and to the organization as well. It will answer the question What is in it for me? Only then, the team will start to respond rather than to react. The workplace would be a place for ease of doing businesses. It is equally important to learn managing self and others too. First of all, an individual needs to be aware about him / her. It is a must to work on strengths, weaknesses, opportunities and threats too. For example, career development plan can be designed based on SWOT analysis. It is nothing but self-awareness. Secondly, self-management gives your greater inner satisfaction. It can reflect through your behavior at workplace while interacting with your team, seniors. You start giving and taking respect. As a result, youre approachable to others. People value your opinion without hesitation building trustworthiness. The next stage is social awareness. It enables everybody to get an idea as to how to behave in public life with others without hurting anybody. It keeps us away from ego, prejudice and premature evaluation etc. Such behavior is liked by all. No wonder, you could be an apple in the eyes of others at workplace. It is very much essential for any leadership position. If you a re good at aforementioned three stages, relationship management would not be a difficult job for you. In short, a combo package of self-awareness, self-management, social awareness and relationship management will make an individual as a proactive team member (Goleman, 2006). Conclusion: All the above discussion shows that human mind is agile. Balanced mindset charged with positivity can lead to better performance at workplace. It is essential to manage the stress and make office as a home away from home. If team is working like a family, synergy takes place and can maximize the potential to the great extend. Effective Events Theory is very much effective in problem-solving, disaster management, rewards and recognition system. No wonder, one can identify its scope in customer satisfaction and employee retention strategy as well. Hence, emotional intelligence coined with managerial effectiveness will make the workplace as a centre of business excellence. References Arvey, R.D., McCall, B.P, Bouchard, T.J., Taubman, P. (1994). Genetic influences on job satisfaction and work values. Personality and Individual Differences, 17, 21-32. Ashkanasy, N. M., Zerbe, W. J., Ha rtel, C. E. J. (Eds.). (2002). Managing emotions in the work place. New York: M.E. Sharpe. 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